Joe Figueiredo

Creative Business & Technology Writer – Rotterdam

“Given the right skills, even the most arcane concepts can be made understandable and captivating”

Joe Figueiredo

Think of a bestselling novel and you suddenly understand why the written word can have value and should be treated like any other ‘marketable’ object.

In fact, regardless of whether it is found in a press release, magazine article or case study, the written word needs to be attractive, understandable and captivating.

Combining my flair for writing and the English language with a good understanding of business, technology and marketing will ensure I provide clients – ranging from multinationals (Heineken) and academic institutions (Rotterdam School of Management), to project organisations (CATRENE) and small and medium-sized enterprises (Glasford) – with just the right words for all their business communications, on time and on budget.

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I deliver most anything to do with Business, Technology and the English language.
Typically, this includes:

Business Blogs
Press Releases
Speeches and Presentation Scripts
White Papers
Case Studies
Project Profiles
Copy for Websites and Brochures

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“As a freelance writer, Joe is every editor’s dream. He’s certainly articulate, has the ability to understand complex briefs, and delivers articles with the perfect tone, depth, context and punch.”

Editor-in-Chief of academic publications

“I have worked with Joe for the last 15 years on English writing and editing assignments and he has never once let me down, in terms of quality, imagination, or speed of service.”

Owner of a prominent copywriting and translation agency

“He has a good feel for speech writing as well as articles and customer testimonials, where he is an expert at getting the most out of people in interviews.”

Owner of a Dutch PR and marketing communications agency

“Joe worked for us twice on short-copywriting and company slogans. He is very much able to grasp the content and context.”

CEO of a global executive search agency

“Joe has a gift of turning technical and ‘dry’ text, into very readable words.”

CEO  of a Belgian PR and marketing communications agency